Physician Approved
Thankfully, as gender roles have evolved, companies have had to modify their advertisements to be more courteous to women. Certain products have lost their brilliance, requiring them to make additional adjustments. Due to the now-recognized health risks of smoking, cigarettes are no longer as “cool” as they previously were. In the past, smoking was widespread among all socioeconomic classes, ages, and demographics. Because cigarettes were so popular, tobacco companies frequently promoted to persuade smokers to change brands. Particularly, this advertisement claimed that Camels were the cigarette of choice among physicians, meaning that they were the healthier option.
Physician Approved
Doctor Recommended
Camel took its marketing strategy one step further by praising the depicted physician, indicating that the preceding advertisement had positive consumer feedback. It was quite evident that this scientist, diplomat, and affable, empathetic individual was a proud camel smoker. It would seem absurd today for a physician to be a spokeswoman for cigarettes, but at the time, little was understood about the consequences of smoking. The bulk of the people engaged in smoking cigarettes as a social activity. Since the awareness that smoking is addicting and causes cancer, we rarely see advertisements.
Doctor Recommended
